Upfrnt.
Upfrnt.
ManAgement ∙ Publishing ∙ Distribution ∙ CONSULTATION
■ Upfrnt is an independent music company specialising in artist management, publishing, and distribution. Built for the next wave, we support artists across every stage — from developing sound and identity to releasing records and securing long-term rights. Whether it's landing placements, building catalogues, or pushing global releases, we're hands-on, forward-thinking, and rooted in real music culture.
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■ Management & Consultation
We offer tailored consultations for artists, producers, and teams looking to take control of their careers. Our approach is fully customised based on your needs — whether you're building a release strategy, setting up publishing rights, or mapping out your creative rollout.
We take into account your goals, audience, platform, and vision to build a strategy that makes sense and moves with intention.
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■ Publishing
Through our partnership with DGTL Publishing, we offer a full-service publishing solution for artists and writers — covering everything from rights management and global royalty collection to sync opportunities and song registration.
We also host regular writing camps, creating space for collaboration, connection, and creative growth across our global network.
With access to DGTL’s expert sync, clearance, and admin teams, your catalogue is managed with precision, transparency, and care — so you can focus on what matters most: Creating.
Independent, transparent, and built for long-term value.
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■ Label management
We support independent labels with tailored services across distribution, strategy, and operations. From DSP planning and press to A&R coordination and content, we work closely with founders to elevate each release.
Labels we work with include Marginalia, NSDA, EMPATH, Danza Tribale, and La Nota Del Diablo.
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■ Distribution
We offer digital distribution with strategy at the core. From release setup to playlist pitching and rollout coordination, we make sure your music lands.
Our approach is hands-on, flexible, and built for artists and labels moving independently.
about us
OUR STORY
Upfrnt was founded by Tabitha Kendrick and Ed Gordon after working together across a number of projects and realiSing it was time to build something of their own. It wasn’t about chasing trends — it was about creating a space where artists, labels, and creatives could move independently, without the usual industry noise.
What started as a small idea turned into a platform that supports talent across management, publishing, and distribution — always with intention, always upfrnt.
LET’S ChAT
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Feel free to reach out via email or fill out our contact form to send us demos, ask about our services, or drop any enquiries. We’ll get back to you as soon as we can.